« Some will find it hard to pronounce your name, while others won’t even try to find out who you are. Others still will whisper that you’re a novelty, in a Fashion world which is running out of steam
You are an hybrid creation : somewhere between masculine & feminine, between sportswear & classy, between minimal and sophisticated, betwen structure and fluidity, and you draw your strength from these polarities.
You are made of sensitive fabrics, hard to tame, I wanted you to be strong, comfortable and connected to our modern world, to support the movement.
You were created at the opposite of disposable fashion.
Uma, short for Human, you were born out of a pasion for dance, and the need to give more meaning to fashion.
Oath, refers to a commitment. You are a promise in a world where everything is ephemeral. The promise to suport the «Being», giving strength and freedom.
Uma Oath, at the crosroads of fashion, movement and humanity, you were born from the conviction that you can be a bridge between Being and appearing.»